Vivek Baliga
WorkWritingsPlayConnect
WorkWritingsPlayConnect

Featured Work

ENTERPRISESHIPPED

Untangling Salesforce

The first UX-led initiative to drive structural change to Capital Group's Salesforce environment, setting the tone for how Design collaborates with partners on future replatform work.

Role

Design Principal

Team

Product + Engineering + Sales

Timeframe

2023 – 2024

UX
Data Viz
Mobile
Brand
METRICSWAYS OF WORKING

Design Success Framework

A MacGyver-like evaluation system that introduces a shared language for product teams to assess new features, vendor solutions, and confidently make launch decisions.

Role

Design Lead

Team

Client Portal Operations

Timeframe

2024

Notables

Equity
Fixed
Alts
DATA VIZSHIPPED

Portfolio Construction

A new analysis report used by Sales teams to provoke client conversations with data. So well-received it became the standard template, retroactively applied to key PCON reports.

Role

Design Lead

Timeframe

2021

Asset Mix
Active/Passive
Hold Period
Fees
DATA VIZSHIPPED

Advisor Snapshot

A gateway report that orients new clients around imbalances in their investment process, designed to open the door to deeper Portfolio Analysis conversations.

Role

Design Principal

Timeframe

2025

Coming Soon
AIENTERPRISEIN PROGRESS

Modernizing Salesforce

Leading an enterprise-wide replatforming effort onto Financial Services Cloud that's seeking to unlock AI, mobile, and more robust financial data.

Role

Design Lead

Timeframe

2025 – Present

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